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Delivery growth economics

Estimate how much delivery margin you could keep

Marketplace commissions can reach up to 35% depending on provider and contract terms. Use this calculator to model what happens when part of your delivery volume moves to your own direct ordering flow.

Your delivery profile

Adjust the assumptions below to match your operation. Results update instantly.

Marketplace setup

Typical marketplace commission references

These are benchmark ranges only. Enter the blended commission rate you actually pay below, especially if you use multiple platforms.

Uber Eats

Typical 30% commission

Typical marketplace commission setup.

Just Eat (own drivers)

Typical 14% commission

Lower commission when you run delivery yourself.

Just Eat (platform delivery)

Typical 30% commission

Higher commission when platform handles delivery.

Deliveroo (estimated)

Typical 35% commission

Estimated blended commission for planning.

Enter the blended rate you actually pay across your delivery platforms. If you use multiple providers, this entered rate is treated as the source of truth.

%

Order volume and migration

How many marketplace delivery orders you currently process each month.

Use your average delivery basket value excluding platform commission.

£

Share of current marketplace volume migrated to direct ordering. 90 moved direct and 210 remaining on marketplaces each month at current assumptions.

%

At current assumptions, each order moved from marketplace to direct reduces cost by £6.15.

Direct-order delivery and payment costs

This is the courier fee you pay per completed delivery (for example Uber Direct or Stuart) before any customer delivery fee is netted off. It varies by distance and zone, so use a blended monthly average; many UK operators land around £4.50 to £6.50, with £5.20 as a practical starting estimate.

£

This offsets your direct fulfilment cost on migrated orders.

£

Card gateway percentage fee applied to each direct order value.

%

Per-transaction fixed fee from your payment provider.

£

How direct-order cost is calculated

  • Payment processing component: £0.65 = (£30.00 x 1.5%) + £0.20
  • Net delivery top-up: £2.20 = max(£5.20 - £2.99, £0.00)

Current derived direct-order cost per order: £2.85

Estimated annual savings

£6,642per year

Estimated monthly savings £553.50 based on moving 90 orders per month.

What this could mean commercially

If you move 90 orders a month from marketplace platforms to your own direct channel, and those orders currently cost around £9.00 each in commission, your business could retain around £6,642 per year depending on delivery and payment costs.

Key impact metrics

Saving per migrated order
£6.15
The margin difference on each order moved from marketplace to your direct channel.
Marketplace cost per order
£9.00
What each marketplace order currently costs you in commission.
Direct-order cost per order
£2.85
Your derived direct cost per order from payment fees and net delivery top-up.
Orders moved direct each month
90
How many delivery orders per month are assumed to shift to direct ordering.
Remaining marketplace orders each month
210
How many delivery orders per month remain on marketplace platforms after migration.
Projected monthly cost after migration
£2,147
Your total blended monthly delivery cost after applying the migration split.

Turn this estimate into a delivery growth plan

Book a call and we will walk through your numbers, migration strategy, and delivery setup options.

Book a call

Marketplace vs direct-order model

A simple side-by-side view of your cost structure before and after migration.

  • Marketplace model: Platform commission applies to each marketplace delivery order.
  • Direct-order model: Cost includes direct payment fees and your net delivery fulfilment cost.
Cost lineMarketplace modelDirect-order model

Cost per order

£9.00

£2.85

Monthly cost on moved orders

£810

£257

Monthly cost across all delivery orders

£2,700

£2,147

Where the saving comes from

A practical monthly breakdown of commission avoided and direct fulfilment costs incurred.

Marketplace commission cost on orders moved direct

£810

Direct payment processing cost on moved orders

- £59

Net direct delivery top-up on moved orders

- £198

Estimated monthly savings after migration

£554

Assumptions and estimate notes

Use these assumptions for planning and commercial comparison, then validate against your live contracts and fulfilment costs.

  • Marketplace commission input 30% is treated as your blended source-of-truth rate (adjustable up to 35%).
  • Marketplace fees vary by provider, contract, and setup.
  • Direct delivery costs vary by distance, vehicle type, and provider.
  • Payment processing costs vary by gateway and contract.
  • Direct channel assumptions currently use £5.20 delivery cost, £2.99 customer delivery fee, and 1.5% + £0.20 payment processing on direct orders.

Results are estimates for planning and commercial comparison. Actual costs and savings depend on provider contracts, locations, routing, and operational execution.

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